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Trade Regulation Intelligence Marketing Manager – Bern | JobRevolt

Über den Job

Besso ist eine KI-gestützte Handelsregulierungsintelligenz-Plattform, die Unternehmen dabei hilft, Einsparungen durch Freihandelsabkommen zu identifizieren und zu nutzen. Der Marketing Manager wird die Marketingfunktion von Besso aufbauen und an den CEO berichten, um komplexe Handelsregeln in glaubwürdiges und überzeugendes Marketing umzuwandeln.

Aufgaben

Own Besso's marketing strategy, budget, and pipeline targets, working independently against agreed goals and reporting on marketing sourced pipeline and conversion
Lead ABM for global food & beverage, FMCG, and CPG enterprises, developing targeted messaging for each stakeholder in the buying committee
Build an AI powered signal engine that detects trigger events, such as new tariffs, trade agreements, or regulatory changes, and identifies the accounts affected so campaigns can launch while the topic is live
Own LinkedIn and email outbound campaigns for lead generation, including automation, deliverability, and testing
Produce LinkedIn content on trade law, tariffs, and FTA developments for Besso and its founders, driving engagement and visibility and establishing Besso as a thought leader in trade compliance
Manage and supervise outbound agencies and other vendors as their main point of contact, setting outcome-based success criteria
Lead the development of Besso's website with external designers, improving SEO and lead conversion
Run new marketing experiments to strengthen Besso's positioning in the market, and turn what works into repeatable processes
Support the commercial team with sales materials and represent Besso at selected industry events
Do whatever else is needed to win, learn, and build, as is normal in a start up company

Profil

Has 3-5 years of B2B marketing experience in enterprise SaaS or technology
Deeply understands current developments in global trade, including tariffs, trade regulations, and supply chains, and understands their impact on international businesses
Writes clear, credible copy for senior B2B audiences, including ghostwritten executive content directed at global trade compliance professionals, procurement executives, and supply chain leaders
Has built demand generation or outbound programs that produced measurable pipeline for an enterprise sales team
Has hands on experience with ABM and B2B outbound tools such as Clay, Lemlist, LinkedIn Sales Navigator, Waalaxy, and HubSpot
Has experience managing websites in Webflow, including SEO and conversion optimization
Has managed external agencies and creative vendors, including scoping, performance evaluation, and commercial discussions
Can build marketing from scratch with limited resources and no established playbook
Works directly and effectively with a CEO and executive team, and communicates in a structured, concise way
Is analytical, data literate, and uses AI tools in daily marketing work
Is fluent in English
Is based in Switzerland

Rahmenbedingungen

Based in Switzerland

Benefits

The opportunity to join Besso at an important inflection point and build a core marketing function
A purpose-driven, entrepreneurial, and international team
Close collaboration with founders, product, regulatory, and customer experts
Attractive remuneration and equity participation
A culture built around courage, customer-centricity, transparency, and pragmatic execution

Trade Regulation Intelligence Marketing Manager

Über den Job

Über den Job

Aufgaben

Profil

Rahmenbedingungen

Benefits

Skills

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