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Senior Digital Content Specialist – Wollerau | JobRevolt

Über den Job

Vorwerk Home & Co. KmG is part of the German, family-owned Vorwerk Group, rooted in Wuppertal for over 140 years. From the strategic headquarters in Wollerau (SZ), the Kobold and Thermomix divisions are steered. An international employer recognized by Kununu as a Top Company 2026.

Aufgaben

Support and drive elements of end-to-end planning and programming of content across campaigns, trigger emails, landing page, and Cookidoo app experiences, including developing marketing and creative briefs and defining the linking strategy
Review creative and QA final deliverables while ensuring launch dates are met with precision
Provide feedback based on channel best practices, consumer insights, metrics and the strategic goals of the campaign and business
Generate interest, consideration, and conversion through compelling, motivating copy and visuals, from food or seasonal campaigns to product content and everything in between
Convey compelling and effective product stories across email, landing page, and Cookidoo app channels, with a fundamental awareness of digital commerce, SEO writing, and writing for different and multiple target audiences
Own the content strategy for each campaign, deciding what content lives on which channel, in what sequence, and why, so email, landing page, and app content work as one connected consumer journey rather than three separate deliverables
Form intuitive, connected customer journeys across channels, with close attention to links and how content hands off from one channel to the next
Build content with attention to hierarchy, localization, and UX writing principles, ensuring master content can be adapted across markets and languages
Contribute to creating a relevant and personalized experience at scale for Thermomix consumers while balancing key agency relationships, leading special projects, removing blockers, and escalating issues to the right leaders
Act as content publishing subject expert to ensure flawless content executions on our channels
Own content lifecycle management from ideation, creation, and editing through to approvals, distribution, measurement, and maintenance, working closely with the CRM team to deliver the assets
Produce and maintain high-quality content, ensuring a seamless and positive experience for every customer

Profil

5+ years in digital content roles (website, app, email), ideally in global role
Proven ability to manage multiple priorities in a fast-paced environment
Excellent written and verbal communication skills
Strong writing, editing, and storytelling skills; ability to adapt tone and style for different audiences
Solid understanding of UX writing and content hierarchy principles, with the ability to structure content for clarity and conversion
Incorporate CRO principles and past learnings into new content
Experience with SEO techniques for content strategy, including on-page SEO and keyword research
Knowledge of email design and typography best practice
Creative experience designing and amending artwork using Adobe Creative Suite

Rahmenbedingungen

Ort: Wollerau (SZ)
Flexible working hours
Hybrid work model with part-time home office options
Bewerbung: Please apply by using the green link (Apply now), which directs you to the recruitment tool

Benefits

A truly international, multicultural workplace with colleagues from around the world
New, modern, and ergonomic offices designed for collaboration and wellbeing
Easy commute with on-site parking and excellent public transport connections
Flexible working hours to balance work and life
Hybrid work model with part-time home office options
Attractive pension fund
Tailor-your-benefits options: contribution to public transportation or parking, extra vacation days, preferential access to company products, bike/e-bike options, and support for sports equipment
On-site fitness rooms
Free coffee, tea, and fresh fruit to keep you energized
Certified Fair-ON-Pay company since April 2021, committed to equal pay for all genders

Senior Digital Content Specialist

Über den Job

Über den Job

Aufgaben

Profil

Rahmenbedingungen

Benefits

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