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Digital Marketing Manager - International Business Units – Lachen SZ | JobRevolt

Über den Job

Octapharma, headquartered in Lachen, Switzerland, is one of the largest human protein manufacturers in the world, developing and producing medicines from human plasma and human cell lines. The International Business Unit department comprises three Business Units (IBU Haematology, IBU Critical Care, IBU Immunotherapy), supported by an IBU Project Management team. It specialises in global medical marketing, strategic and business development, and pipeline project management, with 25 team members working closely with affiliates, Corporate Communications and other international stakeholders.

Aufgaben

Support the three International Business Units in developing and implementing digital components of their medical-marketing strategies, and plan, execute and monitor digital campaigns across relevant channels in collaboration with affiliates and Corporate Communications
Act as the technical and operational contact for IBU content on global websites and digital platforms, coordinating implementation and maintenance in line with approved content, brand requirements, strategic objectives and applicable pharmaceutical regulations
Collaborate closely with affiliates by providing strategic guidance, practical support and hands-on training to facilitate the adoption of global IBU digital solutions and appropriate local adaptation
Track, analyse and report on key performance indicators for digital initiatives, providing actionable insights and recommendations to optimise reach, engagement and overall performance
Maintain and update relevant IBU intranet pages and materials, ensuring internal information remains accurate and up to date
Translate IBU-approved scientific and medical content into appropriate digital formats and channels, supporting newsletters, digital platforms, congresses, symposia and other IBU activities as required

Profil

Bachelor's or Master's degree in Digital Marketing, Marketing, Business, Life Sciences, Communications or a related discipline; a scientific, medical or life-science background is an advantage
Minimum 3–5 years of relevant experience in digital marketing, ideally within the pharmaceutical industry or another scientifically driven, regulated healthcare environment
Strong knowledge of digital marketing tools and platforms, including experience with websites, digital platforms, digital customer journeys, analytics and tracking tools; good understanding of SEO, SEM and emerging approaches such as GEO and AEO
Ability to manage multiple projects simultaneously, coordinate diverse cross-functional stakeholders and external agencies, and deliver high-quality results within agreed timelines
Combination of strategic thinking and hands-on execution, with strong technical affinity, good visual judgement, a proactive and solution-oriented approach, and the ability to translate scientific and medical information into effective digital solutions
Fluent English; additional languages are advantageous

Rahmenbedingungen

Location: Lachen, Seidenstrasse 2, 8853 Lachen
Contact: Claudia Vignau, Senior Expert Talent & Acquisition, Octapharma AG
Please apply in English

Benefits

Help save lives—every day is meaningful as you produce life-saving medicines
Family values and long-term perspective for employees and relationships
Market-related salary and benefits package
High level of influence where you can make a difference and leave your footprint
Work with skilled and fun colleagues in a relatively informal organisation
Skills development through various internal and external employee and leadership trainings, trainee programs and digital solutions

Digital Marketing Manager - International Business Units

Über den Job

Über den Job

Aufgaben

Profil

Rahmenbedingungen

Benefits

Skills

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