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Digital Marketing & CRM Specialist – Le Locle | JobRevolt

Über den Job

Tissot, established in 1853 in Le Locle in the Swiss Jura and today part of the Swatch Group, is recruiting a Digital Marketing & CRM Specialist for the International Digital Marketing team at Tissot Headquarters. You will support the management and continuous improvement of Tissot's Brand Website and digital assets across markets, delivering a consistent brand experience globally.

Aufgaben

Build, test, and deploy email marketing campaigns across global markets.
Manage the global communication calendar in collaboration with Digital, E-commerce, Retail, and Customer Service teams.
Support subsidiaries with campaign planning, execution, and best practices.
Ensure consistency, quality, and brand alignment across all customer communications.
Improve customer segmentation, personalization, and marketing automation initiatives.
Manage audience segmentation and customer targeting strategies.
Monitor campaign delivery, engagement KPIs, and reporting performance.
Ensure CRM integration across Retail, E-commerce, Customer Service, and other key business initiatives.
Oversee the Register My Watch and user account ecosystem and support its continuous improvement.
Create and manage contests, registration, and lead-generation landing pages.
Ensure compliance with GDPR and local data privacy regulations, in collaboration with Legal teams.
Develop guidelines, documentation, and governance processes to support global markets.
Support the development of B2B newsletter communications.
Create and adapt campaign copy and messaging assets for paid media campaigns, and support global markets in campaign execution and optimization.
Provide backup support for social media content and digital marketing activities when required.

Profil

Passionate follower of digital marketing trends and practices.
Strong analytical skills.
Strong organizational, planning and time management skills.
Excellent communication skills and ability to collaborate with cross-functional teams.
Detail-oriented with the ability to manage multiple tasks and deadlines simultaneously.
Proactive team player with the ability to work independently and take initiative.
Degree in Digital Marketing, Computer Sciences, Media Engineering or a related field.
First successful experience in a similar position.
Proven experience with Salesforce Marketing Cloud is strongly preferred.
Fluent in French and English.

Rahmenbedingungen

Location: Le Locle, Chemin des Tourelles 17, 2400

Digital Marketing & CRM Specialist

Über den Job

Über den Job

Aufgaben

Profil

Rahmenbedingungen

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