Marketing Specialist - Law firm

You will lead the firm's marketing, communications, and public relations strategy to strengthen its brand positioning, reputation, and market visibility. In parallel, you will partner with lawyers and partners to enhance their profile, support business development efforts, and maximize the firm's recognition across media, digital channels and legal rankings.

Marketing Specialist - Law firm (m/f/d) Our client is a leading law firm in Geneva. Description Reporting directly to the firm's leadership, you will define and implement the marketing and communications strategy to enhance the firm's brand awareness, support business development activities, and strengthen its market positioning. Your key responsibilities will include:

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• Developing and executing the firm's long-term brand positioning and marketing strategy.
• Supporting partners and lawyers in enhancing their client communication, personal branding, market visibility, and business development efforts.
• Managing all corporate communications activities, including press releases, events, partnerships, and media relations.
• Building and maintaining strong relationships with journalists, industry publications, and other external stakeholders.
• Overseeing legal directory submissions and rankings, including Chambers, Legal 500, Leaders League, and other relevant publications.
• Coordinating and improving the firm's ranking strategy to maximize market recognition.
• Leading the firm's digital presence, including website management, SEO initiatives, social media platforms, and online communication campaigns.
• Developing and coordinating marketing, thought leadership, and institutional content across various communication channels.
• Managing external agencies and service providers while ensuring consistency of messaging and brand identity.
• Coordinating cross-functional projects with internal stakeholders and shared resources across the firm.
• Contributing to the firm's reputation-building strategy through a strong public relations focus.