Director of Marketing and Communications m/w/d – (100%)
About ICS At the Inter-Community School Zurich (ICS), we are more than a school – we are a community where everyone feels over six and a half decades, ICS has been proud to provide first-class education as Switzerland’s oldest international school and a leading IB World School. Located just 10 km from Zurich’s old town, in the scenic village of Zumikon, we are surrounded by nature while being close to the heart of the city. We believe in creating an environment where both students and staff can thrive, grow, and achieve their full potential.
We are looking for an experienced and strategic Director of Marketing & Communications to lead the school's marketing, communications and brand development. Reporting directly to the Head of School, you will strengthen the reputation and visibility of ICS, communicate our distinctive educational offering and ensure a consistent brand identity across all channels. Leading a team of three, you will work closely with school leadership and colleagues across departments to turn strategic priorities into effective marketing and communications initiatives.
What you will do
What makes you our ideal Candidate
What we offer you: terms & benefits
At ICS we are Humble, Welcoming, Committed, Resilient. We work as agile, growth-minded teams who turn ideas into meaningful impact with students at the centre.
Next steps If this opportunity resonates with you, please submit your application (cover letter, CV, diplomas and references) via our career portal - . For any questions about the position, please contact our HR team at .
We look forward to receiving your application!
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- Director of Marketing and Communications m/w/d – (100%)
- Marketing Strategy & Positioning: Develop and implement the school's marketing strategy and annual plan, strengthening ICS's position in the Zurich and international education markets in line with its strategic and enrolment objectives.
- Market Insights & Performance: Monitor market trends, competitor activity and audience insights, using relevant KPIs and campaign results to guide decisions and improve effectiveness.
- & Reputation: Lead brand development and ensure a consistent identity, clear messaging and strong reputation across all channels, including media relations and sensitive communications in collaboration with the Head of School.
- Communications & Content: Oversee internal and external communications, including the website, social media, newsletters and publications, ensuring engaging, timely content that reflects the school's educational approach, achievements and community life.
- Digital Marketing & Campaigns: Lead digital marketing activities, including SEO, social media, email marketing and paid advertising, alongside integrated campaigns across digital, print and outdoor channels.
- Digital Presence & Creative Partnerships: Oversee website performance and user experience, establish content and brand guidelines, and work with external agencies and creative partners to deliver effective marketing materials. Lead the development of an online and physical school merchandise store.
- Team Leadership: Lead and develop a team of three, setting clear priorities, allocating responsibilities and supporting accountability, creativity and professional growth.
- Budget & Resources: Prepare and manage the annual Marketing & Communications budget, ensuring resources are allocated effectively and campaign performance is evaluated.
- Strategic Advice & Collaboration: Advise the Head of School and leadership team on marketing, brand positioning and communications, working with academic and operational departments to strengthen the school's profile and community engagement.
- Admissions & Advancement: Partner with the Director of Admissions to support enrolment through targeted marketing and market positioning, and collaborate with the Director of Advancement on alumni engagement and fundraising initiatives.
- A bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field; equivalent relevant professional experience will also be considered.
- Significant experience in marketing and communications, including strategy, brand management and integrated campaigns.
- Proven experience leading teams, setting objectives and managing performance.
- Strong knowledge of digital marketing, SEO, social media, website management and campaign analytics.
- Excellent written and verbal communication skills, with the ability to engage diverse audiences.
- Experience managing budgets, external agencies and multiple projects.
- Strong analytical, organisational and project management skills, with sound judgement and attention to detail.
- Ability to build effective relationships with senior leaders, colleagues and external stakeholders in a multicultural environment.
- Fluency in English; is an advantage.
- A proactive, adaptable and collaborative approach, aligned with the school's educational mission and values.
- 30 days of holiday per year, plus the days between Christmas and New Year
- Hybrid work model (up to 2 days per week home office, depending on operational needs)
- Attractive pension contributions and social benefits
- A supportive, international, and open-minded working environment
- Opportunities for training and professional development
- A meaningful role contributing directly to the success of teachers, students, and our community
