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Head of International Marketing – Le Locle | JobRevolt

Über den Job

MIDO, founded in Switzerland in 1918 and based in Le Locle as part of the Swatch Group, crafts Swiss watches sold in 70 countries through 2300 points of sale. The company seeks an experienced Head of International Marketing to lead the development and execution of its global marketing strategy and reinforce brand desirability across markets.

Aufgaben

Shape and drive the international marketing strategy to strengthen brand desirability, accelerate growth, and build long-term brand equity
Drive the global media and communication strategy for consistent brand presence across markets
Champion the evolution and execution of the brand positioning, identity, and experience worldwide
Identify strategic growth opportunities and priorities to support the brand's continued expansion
Oversee the international marketing budget, optimizing investments for maximum impact and performance
Lead the planning and deployment of international 360° marketing campaigns across all relevant channels and touchpoints, with a focus on digital-first initiatives
Coordinate product launches, seasonal campaigns, and commercial activations
Ensure excellence and consistency across advertising, digital, social media, merchandising, events, PR, and partnerships
Measure campaign effectiveness and identify opportunities for continuous improvement
Build strong partnerships with the 20 subsidiaries, distributors, and local marketing teams
Provide guidance, strategic support, and best practices to ensure successful market execution
Identify growth opportunities and recommend marketing initiatives tailored to local business priorities
Foster a culture of collaboration, accountability and knowledge sharing across markets
Ensure that every consumer touchpoint consistently reflects the MIDO brand universe and quality standards
Collaborate with cross-functional teams to elevate the retail, digital and omnichannel experience
Support the development of distinctive visibility, merchandising and experiential initiatives that reinforce brand perception
Act as a trusted partner to internal and external stakeholders
Lead and inspire marketing team members through coaching, development, and empowerment
Coordinate effectively across sales, product, and digital departments to ensure aligned execution and shared success
Contribute to a performance-oriented culture focused on impact, ownership, and continuous improvement

Profil

University degree or equivalent in Marketing, Business Administration, or a related field
Minimum 5-8 years of experience in international marketing management positions, preferably within the watchmaking, luxury, premium consumer goods, or lifestyle sectors
Proven track record in developing and executing global marketing strategies
Passionate brand builder with vision to shape the future while driving execution
Thrives in dynamic environments and demonstrates high level of agility
Comfortable leading change and driving transformation across teams and markets
Curious by nature and attentive to cultural and consumer trends, understanding how to create meaningful brand experiences that resonate with audiences and drive business results
Empowers people, fostering collaboration and performance

Rahmenbedingungen

International travel required (10-15%)

Head of International Marketing

Über den Job

Über den Job

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