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Project Manager Marketing Analytics – Zizers | JobRevolt

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AO is a medically guided, not-for-profit organization and the world's leading education, innovation, and research organization specializing in the surgical treatment of trauma and musculoskeletal disorders. A global network of surgeons united by passion for excellence and commitment to improving patient care.

Aufgaben

Own the setup, governance, and continuous improvement of Google Analytics 4 (GA4) and Google Tag Manager (GTM) across properties
Ensure accurate tracking, data quality, and event taxonomy so stakeholders can rely on reporting
Collaborate with developers and marketers to implement and QA new tags, events, and conversions
Build and maintain automated reports and dashboards (Looker Studio, Power BI) that provide clear, actionable insights
Translate complex data into concise narratives and recommendations for marketing, sales, and leadership
Monitor key KPIs (traffic, engagement, conversions, ROI, ROAS) and proactively highlight risks and opportunities
Partner with paid media specialists to define, build, and maintain key audiences for acquisition, remarketing, and retention campaigns
Support campaign measurement, attribution, and testing to optimize performance and budget allocation
Conduct keyword gap and performance analyses using analytics and SEO tools
Use data and business intelligence to inform on-site and off-site SEO strategy, content priorities, and technical improvements
Provide regular reporting on organic search performance and recommendations to improve visibility and conversions
Support the team with Salesforce reports and dashboards to connect marketing activity to pipeline and revenue outcomes
Champion data quality, consistency, and documentation across marketing analytics
Support adherence to privacy, consent, and tracking regulations in collaboration with legal/IT as needed

Profil

Bachelor's degree in business, marketing, data/analytics, computer science, or related field; or equivalent professional experience (5+ years)
Proven hands-on experience in a digital marketing analytics or marketing performance role
Strong practical experience with Google Analytics (ideally GA4), Google Tag Manager, and Looker Studio / Data Studio
Solid understanding of on-page and off-page SEO best practices and how to measure their impact
Comfortable working with large datasets, segmenting audiences, and performing basic analysis in Excel/Sheets or similar tools
Ability to explain complex metrics and findings in clear, non-technical language to stakeholders at all levels

Rahmenbedingungen

High degree of flexibility regarding working hours and location (depending on operational requirements)

Benefits

Interesting and varied job in an exciting and innovative organization
Opportunity to be part of a highly committed international team
Modern infrastructure
Generous package of social benefits, including supplementary vacation days and pension scheme contributions
Internal skills training opportunities and support for continued education

Project Manager Marketing Analytics

Über den Job

Über den Job

Aufgaben

Profil

Rahmenbedingungen

Benefits

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