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Sales Director Out of Home – Glattpark | JobRevolt

Über den Job

The Manager - Out of Home (OOH) leads the national OOH sales organisation and translates the company's commercial strategy into sustainable, profitable growth across the Swiss market. Coca-Cola HBC is a growth-driven consumer goods company and strategic bottling partner of The Coca-Cola Company, operating across 29 markets in Europe and Africa with over 30,000 employees.

Aufgaben

Define and execute the national OOH sales strategy in line with company priorities, channel plans and the 24/7 total beverage vision
Lead, inspire and develop the OOH organisation through Regional Managers, Area Managers, Key Account Managers with overall accountability for Business Developers, engagement, performance and succession planning
Translate strategy into clear regional, team and individual objectives and lead a disciplined performance-management rhythm across volume, net sales revenue, portfolio mix, distribution, outlet activation, market share, execution and customer satisfaction
Own the OOH commercial plan, budget and forecast, allocating investments and resources effectively to protect profitability and optimize return on investment
Drive revenue growth management and P&L decisions through customer, channel and category insights, using data to identify opportunities, anticipate trends and implement corrective actions
Strengthen route-to-market, customer segmentation, territory design and visit routines to maximize productivity, customer coverage and execution quality
Build long-term partnerships with strategic customers and guide the team in negotiations, contract management and customer development in accordance with commercial policy
Ensure excellent in-market execution of brand, category and activation plans, including effective deployment of point-of-sale materials, coolers and customer development equipment
Partner with Marketing, Revenue Growth Management, Commercial Finance, Supply Chain, Customer Care, New Business, People & Culture and Capability teams to deliver integrated customer solutions
Monitor competitors, customers, consumers and local OOH trends, while championing digital tools, simplification, innovation and responsible change
Maintain a visible leadership presence in the market and reinforce high standards of safety, compliance and responsible business conduct

Profil

Higher education qualification in business, sales, marketing, hospitality or a related field, or an equivalent combination of education and relevant experience
At least 8 years of relevant experience in sales, OOH/Horeca or FMCG, including several years of successful leadership experience in a multi-layer field sales organisation
Proven track record of delivering profitable growth, commercial execution and customer development across a geographically dispersed market
Solid financial and commercial acumen, including P&L ownership, budgeting, forecasting, revenue growth management and interpretation of complex performance data
Knowledge of the Swiss OOH/Horeca market and its customer, shopper and consumer dynamics; beverage or FMCG experience is an advantage
Professional fluency in English; French and/or Italian is a strong advantage for national market leadership
Confident use of MS Office and digital sales tools; SAP or comparable ERP/CRM experience is an advantage
Valid category B driving license and willingness to travel regularly throughout Switzerland
Strong leadership, coaching and talent-development capability, with the ability to set direction, build engagement, manage performance and lead change
Excellent negotiation, influencing and stakeholder-management skills with a customer-first, partnership-oriented mindset
Strategic and analytical thinking combined with a hands-on approach to execution
Strong business, financial and category acumen with confident decision-making based on data and external insights
Ability to collaborate effectively across functions, simplify processes and mobilize teams behind shared priorities
High level of accountability, resilience, integrity and commitment to sustainable results

Rahmenbedingungen

Valid category B driving license required
Regular travel throughout Switzerland required
Coca-Cola HBC Schweiz AG, Thurgauerstrasse 134, 8152 Glattpark (Opfikon)

Sales Director Out of Home

Über den Job

Über den Job

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