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Director of Marketing and Communications – Franklin Svizzera | JobRevolt

Über den Job

Franklin Switzerland sucht eine erfahrene, hands-on Marketing- und Kommunikationsleitung, die Franklins Marke und Wachstum in einem zentralen Moment definiert und vorantreibt. Die Position berichtet direkt an den President und arbeitet eng mit dem Vice President of Enrollment Management sowie dem Director of Advancement and Alumni zusammen, um eine integrierte Marketingfunktion aufzubauen und Franklins Strategieplan voranzubringen. Franklin Switzerland, gegründet 1969, ist eine der ersten Institutionen, die Liberal Arts Education nach Europa brachte, mit rund 300 Studierenden aus über 60 Ländern in Lugano und einer dualen Schweizer Akkreditierung.

Aufgaben

Lead and implement an integrated, full-funnel marketing and communications strategy spanning brand and performance in service of student recruitment, institutional reputation, and alumni and donor engagement
Build, lead, develop, and inspire the marketing team, establishing an operating model that blends focused internal staff with well-managed external agencies and specialist vendors
Own the full marketing funnel, from brand awareness through consideration and decision to enrollment, and onward to alumni and donor engagement
Champion Franklin Switzerland as the primary brand ambassador; define, document, and protect a clear and distinctive brand voice and positioning, applied consistently across every audience and channel
Provide editorial direction and oversee the design, production, and distribution of all marketing and communications materials, working in close collaboration with relevant colleagues, and ensure the highest level of professionalism in all written communication that represents Franklin's voice
Stimulate and coordinate media interest in Franklin through press releases, media responses, and targeted media contacts, and provide expertise and advice to campus leadership on internal and external public-relations matters
Ensure stories featuring students, alumni, faculty, and staff are routinely shared internally and externally, and establish and maintain an up-to-date campus events calendar
Brand marketing: defining, documenting, and protecting a distinctive Franklin voice, and building awareness, reputation, and trust among prospective students, families, alumni, and partners (measured in awareness, sentiment, content engagement, and share of voice)
Performance marketing: building the demand-generation infrastructure — CRM and marketing automation, paid acquisition, lead nurturing, and conversion-optimized web experiences — that turns awareness into inquiries, applications, enrolled students, and engaged donors (measured in cost per inquiry, application conversion, yield, and return on ad spend)
Lead by example, building and developing a lean internal team while shaping and managing the external agencies and specialist vendors that extend its reach

Profil

Accomplished, hands-on marketing and communications leader
Genuinely fluent across the whole funnel, from brand to conversion, able to hold brand and performance marketing in balance rather than favoring one over the other
Experience running integrated campaigns where brand storytelling feeds the acquisition funnel and performance data informs the editorial calendar
Understanding of high-consideration, long-decision-cycle choices such as a university education, where families spend many months in research before they apply
Ability to protect both brand and performance metrics with equal rigor
Strategic and building mindset

Rahmenbedingungen

Ort: Lugano, Schweiz
Berichtet direkt an den President
Enge Zusammenarbeit mit Vice President of Enrollment Management und Director of Advancement and Alumni

Director of Marketing and Communications

Über den Job

Über den Job

Aufgaben

Profil

Rahmenbedingungen

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